#Get new voices for waze navigation how to#
#Get new voices for waze navigation drivers#
#Get new voices for waze navigation driver#

Advertisers even have the ability to geo-target locations to spotlight calls to action when users are in or near specific locations.īrands not in the entertainment industry can join in on the fun of voice-overs. Voice integrations allow users to choose a voice to replace Waze's standard option. You get a clear picture of marketing efforts through report statistics to analyze reach, frequency, impressions distributed by distance, or the number of saves and website visits.

Pins allow brands to target drivers based on whether they are tourists or locals, their intended destinations, and current events including weather, traffic patterns, and time of travel, right down to language and operating system use.

Links to more information about a specific location, calls to action to reroute drivers to a destination, and the ability to save places to travel to later are added perks as well.

A second tap puts drivers en route to your location.Īdvertisers can add options for drivers to save offers or videos, set reminders, or change the app's voice. Once a pin is tapped, your ad appears with location details.

The pins pop up on a Waze map when the driver is on or near the business's route. In this direct-response style ad, pins mark a business's location on a map, mimicking the digital billboards drivers see as they're cruising along highways. Branded Pins With Links to More Information

If location-based advertising appeals to you, these ideas give marketers the play-by-play on how to incorporate Waze into campaign strategies. A combination of individual user data, search history, and social data gives Waze the ability to offer brands powerful targeting recommendations to drive advertising performance. Brands can effectively use the app to track and analyze real-time data related to user engagement in the form of impressions, navigations, and button clicks.Īds are purchased on a cost per thousand (CPM) basis and served based on a user's proximity to your location, with user history playing a critical role in determining which ads to display. Why advertise on Waze? Waze transforms the way advertisers target consumers and connect with audiences on the move. The app also learns preferred routes, destinations, and commuting hours for well-rounded travel experiences. Its huge social network - nearly 90 million strong - allows motorists to share information on traffic, road construction, or accidents including live route updates, ETA status, and more. Waze DefinedĪ Google Maps overlay, Waze is a crowd-sourcing and mapping technology used mainly for auto navigation. As marketers navigate options and platforms to increase exposure and connect with consumers in new ways, Waze may be the right fit to amplify a brand's digital footprint, drive storefront traffic, and promote their business. Part navigation app and part social media, Waze has the potential to help advertisers reach consumers at critical moments.

#Get new voices for waze navigation drivers#

#Get new voices for waze navigation driver#

#Get new voices for waze navigation how to#